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Every retailer undoubtedly strives to be the first to spot trends and patterns in consumer habits and engagement to ensure they present their brands and products to maximise every opportunity to increase sales.We believe that retailers should apply the same focus to their competitive landscape, gaining a deeper understanding of their macro environment alongside consumer engagement, as they strive to achieve and maintain a competitive advantage.
Intelligent retailers understand the impact a well planned, executed and managed competitor monitoring plan can have in their business, making it a key element of their overall business and marketing strategy
In this infographic, we look at four reasons retailers need a competitor monitoring plan and provide high level tips on key focus areas for an effective automatch competitor monitoring strategy.
